About Third Act Marketing
Hey, I’m Dan Ritzke, Founder of Third Act Marketing.
For the past 18 years, I’ve had the privilege of wearing many hats in the marketing world. My journey began on the agency side, where I worked with a diverse range of clients—both consumer brands and B2B companies. Those early experiences shaped my expertise in crafting brand and marketing strategies and taught me the importance of hands-on execution to deliver real results.
Today, as an independent marketing consultant, my mission is simple: help businesses build a strategic brand and marketing foundation and ensure those strategies translate into measurable, tangible outcomes.
No matter what your goals are, my approach is hands-on, collaborative, and focused on creating custom systems and processes that will work for you in the long run.
So, whether you’re looking for an expert to guide your marketing efforts or a trusted partner to help you solve challenges on an ongoing basis, I’d love to connect and explore how we can work together.
What I Believe In
Honesty builds trust faster than charm.
Good marketing starts with hard truths. I’d rather be candid than coddling—because clear, direct feedback is what moves businesses forward.
Curiosity is more valuable than certainty.
The best insights come from asking better questions—not assuming we already know the answers. I dig deep so we can make smarter decisions, not just faster ones.
Strategy should serve the business—not the other way around.
A great marketing plan aligns with where you want to go. That means no buzzwords, no filler—just focused strategy tied to your goals.
Strong partnerships beat vendor relationships every time.
Real progress happens when we collaborate closely, stay aligned, and work as one team. I’m not here to impress—I’m here to help.
Clarity is a competitive advantage.
Confusion kills momentum. I aim to simplify complex ideas into clear, actionable steps so you always know what’s next—and why.
Short-term wins and long-term growth shouldn’t compete.
Quick wins matter—but not at the expense of lasting results. Great marketing does both, and I help you strike that balance.
Your time and budget should be treated like they’re my own.
You’re investing real money and real energy into your business. I take that seriously—and focus on making every move count.
Frameworks are helpful—but no two businesses are the same.
Your strategy should reflect your unique goals, strengths, and constraints—not a templated process pulled off a shelf.
Saying “no” when it’s the right thing to do.
If I can’t help you get real results, I’ll tell you upfront. I’d rather walk away than waste your time.
Humility beats hype.
Marketing isn’t about pretending to have all the answers—it’s about testing, learning, and staying open to what works. That’s how real growth happens.
Let’s Build a True Marketing Partnership
If you’re looking for an expert who shares your beliefs and understands your challenges, let’s connect. I’ll help you gain clarity, choose the right strategies, and build efficient, results-driven processes. With a tailored plan and hands-on support, you can stop stressing over your marketing and focus on growing your business.