About Third Act Marketing
Hey, I’m Dan Ritzke, Fractional CMO and Founder @ Third Act Marketing.
Over the past 18 years, I’ve had the privilege of holding a number of different marketing roles. My career began in the agency world, where I worked with a wide range of clients (both consumer brands and B2B brands). During those early years I was heavily involved in the development of my clients’ brand and marketing strategies and I was often on the frontline when it came time to execute.
Today, as an independent marketing consultant, my mission is simple… help businesses build the strategic brand and marketing foundation that they need AND work alongside them to make sure those strategies translate into real, tangible results.
As a Fractional CMO, I am laser-focused on helping my clients solve complex marketing problems that usually stem from them having limited resources. It’s especially rewarding when I help my clients get to a point where they need less of my time (or in some cases they don’t need me at all) because together we built a marketing system that generates results and runs like a well-oiled machine.
Outside my work with clients, I’m passionate about sharing my experience and knowledge with other marketers and business leaders. Whether I’m speaking at conferences or participating in smaller, hands-on workshops, I love helping people get better at marketing.
Interested in working together or partnering in some way? Let’s talk!
My Mission
To provide founders, CEOs, and business leaders with the strategic marketing leadership and hands-on guidance needed to drive sustainable growth. At Third Act Marketing, we’re dedicated to helping small and mid-size businesses not only develop strong brand and marketing strategies but also execute them effectively, creating immediate impact and lasting success.
What I Believe In
Providing Honest, Actionable Guidance
I’ll give you the feedback you need to grow. Even if it’s tough to hear, you'll get transparency and support to confidently move forward.
Fostering Curiosity & Generating Deep Insights
I dig deep to understand your business, customers, and market, asking the right questions to uncover hidden opportunities and challenges.
Developing Strategies That Are Aligned With Your Business
Every recommendation is tailored to your unique goals, so you get strategies that drive impact—not just the latest trends.
Building a Partnership Based on Trust
You’ll have a trusted partner who works closely with your team. We build mutual trust, stay aligned, and achieve the best results together.
Generating Clarity & Eliminating Confusion
Complex strategies are simplified into clear, actionable steps. You’ll always know what’s next, with no confusion or jargon.
Balancing Immediate Wins & Long-Term Growth
Get both quick wins and sustainable growth. I balance short-term results with long-term strategies for lasting success.
Treating Your Business Like My Own
Your time and money are valuable, and I treat them that way. Every decision I make is thoughtful, maximizing impact for your business.
Avoiding Cookie-Cutter Solutions
While I use proven frameworks, your plan will be fully tailored. No two businesses are the same, and your strategy reflects that.
Saying Yes Only When I Can Add Real Value
I only take on projects where I can deliver measurable ROI. If it’s not the right fit, I’ll be upfront—because your success comes first.
Checking Egos at the Door
I don’t pretend to know it all (no marketer does). But by staying open to learning and testing, we can find the best solutions quickly—without getting stuck going down the wrong path.
Let’s Build a True Marketing Partnership
If you’re looking for an expert who shares your beliefs and understands your challenges, let’s connect. I’ll help you gain clarity, choose the right strategies, and build efficient, results-driven processes. With a tailored plan and hands-on support, you can stop stressing over your marketing and focus on growing your business.